LUXURY FRENCH BRAND FASHION STORE
Engaged by luxury French brand Paul & Joe to create a store within Westfield shopping mall in Sydney CBD - the design had to reflect key brand positioning such as Paul & Joe’s French heritage and love of quirkiness in bespoke detailing. It was also important that the store have it’s own personality and individual charm, and consider local context with the customer top-of-mind. This was the third store we had designed for Paul & Joe.
Photographer – Dieu Tan
Recognition – INTERIOR DESIGN EXCELLENCE AWARDS / IDEA 2011 (Finalist – Retail), AUSTRALIAN INTERIOR DESIGN AWARDS / AIDA 2012 (Finalist - Retail);
Project completion – 2011